Loaf
Beds, toys & care for cats and dogs
Every home has a Loaf and a Zoomie.
Some of them nap like it's their job. Some of them sprint laps at midnight. Most do both. We make the things they love for both moods.
Free delivery from €49
30-day returns if it's not loved
Washable wherever it counts
Real people answer your emails
Six personalities, one sofa
Which one lives with you?
Every pet has a personality, and the right things depend on it. Find yours below, or take the 30-second quiz.
Cat
The Royal Loaf
Sleeps sixteen hours a day and reviews every cushion in the house.
Cat
The Window Watcher
Birdwatcher, sun chaser, part-time neighbourhood security.
Cat
The 3 a.m. Zoomer
Quiet all day. Thunder across the hallway at night.
Dog
The Sofa Sommelier
Knows every cushion by name. Walks, yes, but mostly naps.
Dog
The Trail Zoomer
Mud is a lifestyle. Every walk is a personal best.
Dog
The Velcro Buddy
Follows you to the bathroom. Every single time.
A day at yours
24 hours with your best friends
-
06:12The breakfast alarm goes off. It has whiskers.
The Tilted Duo €34 -
07:30First walk. Every lamppost has news.
The Everyday Harness €39 -
11:04Sun patch located. Loaf mode: on.
The Window Lounger €45 -
15:45Rain. Mud. Absolute joy.
The Drizzle €36 -
16:20Paws at the door. Please hold.
The Mud Buster €24 -
19:10Dinner, slowly this time.
The Slow Bowl €19 -
21:30Sofa. Blanket. Best friend.
The Hug Blanket €34 -
03:00
Somebody is doing laps in the hallway.
The Flutter Wand €19
Kits
Everything for a new chapter
Bundled together, 15% off the separate prices.
Save €12
Save €18
The New Puppy Kit
First walks, first toys, first calm moments. All set for the big adventure.
€99 €117 5 items
Save €14
Save €12
Why we exist
Made for how they actually live.
On the sofa, in the mud, in the sun patch by the window, and at 3 a.m. in the hallway.
We choose every piece against a simple test: is it soft enough to sink into, tough enough to be loved hard, easy enough to wash, and nice enough to live in your home?
Read our storyJournal
Curious about your pet?
Loaf · 3 min read
Why do cats loaf?
Paws tucked, tail wrapped, perfectly rectangular. Here's what the loaf position says about your cat.
Zoomies · 4 min read
What are the zoomies?
Sudden laps around the living room, ears back, eyes wild. Science has a name for it, and it's good news.
Care · 5 min read
Your first week with a new kitten
A calm start makes a confident cat. Here's a simple plan for the first seven days.